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Reaching a new UK audience for a race

The brief

A Spanish race organiser was keen to build awareness of their race with UK runners and extend the reach of this well-established but young Spanish race on the international stage.


The plan

A prize draw was set up on Woobox to run for one month and to present the winner with two places in the upcoming event. The winner would agree to write a race review for RunUltra. In parallel, a series of Facebook and Twitter entries were programmed for the duration of the campaign. The competition was also included in two newsletters in the month of March.


The results

A good reach both on Woobox and on social media with over 500 email entries and over 2,500 campaign page visits, 220 visits to their race page and reach of over 13,400 on Facebook. This was especially high considering that the race date was imminent and no accommodation or travel money was included in the prize.

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