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Reaching a new European audience for an established race

The brief

A Spanish organiser was keen to expand awareness of their event with European runners.


The plan

A prize draw was set up on Woobox to run for one month and to present the winner with two places in the upcoming event. The winner would write a race review for RunUltra. In parallel, a series of Facebook and Twitter entries were programmed for the duration of the campaign. The competition was also included in two newsletters in the month of August and September.


The results

Despite the campaign being run during the quieter summer holiday season we achieved over 460 visits to the campaign page with very high open rates of 33% and click rates of 39%.  The prize draw page was the third most popular link in our newsletters with our subscribers.

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